Nike has created 1,500 pairs of NikeMag from Back to the Future. They are auctioning these shoes on ebay and all the proceeds from these shoes will go to the Michael J. Fox Foundation for Parkinson’s Research.
There is so much epic-ness going on here I can’t even handle it. Geeks raising money to help find a cure using Back to the Future merchandise. Makes me proud to be a geek. Wish I were a rich geek though. Not to mention the ad Nike created for this where Christopher Lloyd makes a return as Doc Brown.